Product Development & Testing
You can have the best product trial in the world, but unless you get consumers to buy again, your product won't survive in today’s cut throat market. In fact, Nielsen data shows that products that don’t deliver a great consumer experience only have a 5% chance of in-market success. With a flexible range of product testing solutions that integrate traditional in-home product testing with the latest in mobile based consumer research methods, we can help you get the most complete and actionable understanding of your products’ strengths and weaknesses.
Video Capture for Product Testing
Choosing to invest in a new product launch is one of the most difficult and important decisions that manufacturers make, so why would you do it without the full emotional and experiential side of the story? With Video Capture, watch consumers react in the moment when using your product to capture what words alone cannot while uncovering hidden risks to your product.